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Branding.

logo design //

website design //

identity.

2020.

description

This project takes an in-depth look at a chosen company that is no longer in business. After market research into competition, past successes and failures, and determining target audiences, a new identity and visual system was created to help move the company forward. In addition, research and brainstorming were conducted into potential new markets and products the brand could expand into.

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goals.

When designing this re-brand, my main focus was on staying true to the original ideals of founder Milton Bradley. Colors were important to Mr. Bradley, so I decided to stick to standard elementary school colors for a vibrant, youthful feeling. While my
new vision for the brand included both adults and children as the target audience, I wanted to focus my visual system more towards the younger playful end of the scale. The imagery used for my materials all focused on people doing activities and having fun together. This helps emphasize the human aspect
of the company by showing many smiling faces of diverse backgrounds playing together.

Adopt-a-grandparent.jpg
Circuit Kit.jpg
EduCrate_1.jpg
Parenting Classes.jpg
logo sketches-01.jpg
Milton Bradley_logo_1.gif
MB system colors and type-01.jpg
MB business system.jpg
website.jpg
Macbook_cooperate_white.jpg
Macbook_create_white.jpg
Macbook_educate_white.jpg

view the live website below or at www.playfultogether.com

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select a book cover to view full content:

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deliverables.jpg
mb book 1-1
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mb book 1-2
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mb book 2-1
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mb book 2-6
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mb book 2-2
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mb book 2-8
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mb book 2-9
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mb book 2-10
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mb book 2-12
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1/1
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Project 1_MB_photo 4.jpg