logo design //
website design //
This project takes an in-depth look at a chosen company that is no longer in business. After market research into competition, past successes and failures, and determining target audiences, a new identity and visual system was created to help move the company forward. In addition, research and brainstorming were conducted into potential new markets and products the brand could expand into.
When designing this re-brand, my main focus was on staying true to the original ideals of founder Milton Bradley. Colors were important to Mr. Bradley, so I decided to stick to standard elementary school colors for a vibrant, youthful feeling. While my
new vision for the brand included both adults and children as the target audience, I wanted to focus my visual system more towards the younger playful end of the scale. The imagery used for my materials all focused on people doing activities and having fun together. This helps emphasize the human aspect
of the company by showing many smiling faces of diverse backgrounds playing together.
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